Pioneering Accessible Personal Care: CVS Pharmacy's Universal Tools Collection Breaks Barriers
In a heartwarming display of compassion and commitment to inclusivity, CVS Pharmacy is redefining the landscape of personal care products. The pharmacy giant's innovative one+other Universal Tools collection has been making waves since its launch in January 2023. This collection not only reflects a new line of beauty and personal care products but also symbolizes CVS's deep-rooted dedication to making self-care accessible for all – regardless of ability or circumstance.
The journey to inclusivity has been nothing short of remarkable. One+other was born out of a profound understanding that everyone deserves the opportunity to engage in self-care in their own unique way. It's a realization that goes beyond marketing slogans, with CVS Pharmacy genuinely embracing the mission to democratize access to self-care essentials.
A recent survey conducted by Gauge on behalf of CVS Health unveiled a pressing need for more representation in the personal care aisle. Out of 100 individuals with mobility or dexterity challenges, a staggering 62% revealed that using nail clippers and tweezers posed significant difficulties. This eye-opening revelation prompted CVS Pharmacy to take action and introduce the disability-friendly Universal Tools collection.
Designed in collaboration with members of the disability community, the Universal Tools collection is a testament to the power of lived experience. This collection features six thoughtfully crafted self-care tools, each incorporating inclusive features to ensure ease of use. From rounded-tip scissors to nail clippers with catchers, these tools boast wide, open handles and non-slip, easy-to-grip silicone patterns. These distinctive textures not only enhance functionality but also make the tools easily distinguishable, offering a lifeline to those with specific disabilities.
Andrea Harrison, Vice President of Merchandising for Beauty & Personal Care at CVS Health, emphasized, "We know that it’s not enough to just stand for inclusivity and diversity – it needs to be seen through the products and services we are providing." Harrison's sentiment encapsulates CVS's unwavering commitment to translating inclusivity into tangible solutions that make a meaningful impact on the lives of its consumers.
The Universal Tools collection is now available both online at CVS.com and in physical CVS stores nationwide, joining a robust lineup of over 200 self-care essentials. From humble cotton balls to intricate beauty tools, CVS Pharmacy's commitment to inclusivity extends across its entire self-care range.
But the spirit of compassion doesn't stop at personal care. CVS Pharmacy has been a trailblazer in various categories, championing accessibility and innovation. The CVS Health by Michael Graves Design collection has transformed mobility bath safety and home health care products, enhancing the quality of life for countless individuals. Additionally, the introduction of the Spoken Rx™ audible prescription label has brought independence and empowerment to individuals with visual impairments.
CVS Pharmacy's journey toward inclusivity is an inspiring reminder that compassion and innovation can harmoniously shape the retail landscape. Through the Universal Tools collection and other groundbreaking initiatives, CVS Pharmacy is not just selling products; it's creating a culture of understanding, empathy, and empowerment. As consumers, we can all learn from CVS's compassionate approach – a true testament to the power of business as a force for positive change.